Play 1
The Gamified Goal Collection Platform for Ligue 1 McDonald's Fans
I collaborated with Ligue 1, France's premier soccer league, to design a cutting-edge, gamified platform for their passionate fans. This platform empowers users to rate, collect, and trade goal videos throughout the 2025 season and beyond, transforming the way fans engage with the game.
Product Design
3D Design
Gamification
Copywriting
Play 1
The Gamified Goal Collection Platform for Ligue 1 McDonald's Fans
I collaborated with Ligue 1, France's premier soccer league, to design a cutting-edge, gamified platform for their passionate fans. This platform empowers users to rate, collect, and trade goal videos throughout the 2025 season and beyond, transforming the way fans engage with the game.
Product Design
3D Design
Gamification
Copywriting
Play 1
The Gamified Goal Collection Platform for Ligue 1 McDonald's Fans
I collaborated with Ligue 1, France's premier soccer league, to design a cutting-edge, gamified platform for their passionate fans. This platform empowers users to rate, collect, and trade goal videos throughout the 2025 season and beyond, transforming the way fans engage with the game.
Product Design
3D Design
Gamification
Copywriting
Play 1
The Gamified Goal Collection Platform for Ligue 1 McDonald's Fans
I collaborated with Ligue 1, France's premier soccer league, to design a cutting-edge, gamified platform for their passionate fans. This platform empowers users to rate, collect, and trade goal videos throughout the 2025 season and beyond, transforming the way fans engage with the game.
Product Design
3D Design
Gamification
Copywriting
Play 1
The Gamified Goal Collection Platform for Ligue 1 McDonald's Fans
I collaborated with Ligue 1, France's premier soccer league, to design a cutting-edge, gamified platform for their passionate fans. This platform empowers users to rate, collect, and trade goal videos throughout the 2025 season and beyond, transforming the way fans engage with the game.
Product Design
3D Design
Gamification
Copywriting
Impact
50,000+
Users
who actively engaged with the gameplay loop (vote weekly, get rewarded)
25+ millions
Votes
left by users who consistently checked-in weekly to drop their votes
25+ millions
Collectibles generated
This were digital rewards users obtain when they drop their vote. This also include purchases for the upgraded version of the reward.
Impact
50,000+
Users
who actively engaged with the gameplay loop (vote weekly, get rewarded)
25+ millions
Votes
left by users who consistently checked-in weekly to drop their votes
25+ millions
Collectibles generated
This were digital rewards users obtain when they drop their vote. This also include purchases for the upgraded version of the reward.
Impact
50,000+
Users
who actively engaged with the gameplay loop (vote weekly, get rewarded)
25+ millions
Votes
left by users who consistently checked-in weekly to drop their votes
25+ millions
Collectibles generated
This were digital rewards users obtain when they drop their vote. This also include purchases for the upgraded version of the reward.
Impact
50,000+
Users
who actively engaged with the gameplay loop (vote weekly, get rewarded)
25+ millions
Votes
left by users who consistently checked-in weekly to drop their votes
25+ millions
Collectibles generated
This were digital rewards users obtain when they drop their vote. This also include purchases for the upgraded version of the reward.
Impact
50,000+
Users
who actively engaged with the gameplay loop (vote weekly, get rewarded)
25+ millions
Votes
left by users who consistently checked-in weekly to drop their votes
25+ millions
Collectibles generated
This were digital rewards users obtain when they drop their vote. This also include purchases for the upgraded version of the reward.
Process
Overview
Putting my gamification expertise to fruition to enhance Ligue 1 soccer fans engagement in within the Ligue 1 ecosystem.
My R&R
I worked closely with the design team at Ligue 1 to ensure that Play 1 seamlessly integrated with their newly released design system, achieving consistency across all of Ligue 1's digital products (official website, L1 fantasy game, Mon Petit Gazon etc.). My role involved both UX/UI design. I was also responsible for the art direction of all 2D/3D visual elements, from ball and reward illustrations to the overall aesthetic. The project was successfully delivered across both app and desktop versions.
Process
Overview
Putting my gamification expertise to fruition to enhance Ligue 1 soccer fans engagement in within the Ligue 1 ecosystem.
My R&R
I worked closely with the design team at Ligue 1 to ensure that Play 1 seamlessly integrated with their newly released design system, achieving consistency across all of Ligue 1's digital products (official website, L1 fantasy game, Mon Petit Gazon etc.). My role involved both UX/UI design. I was also responsible for the art direction of all 2D/3D visual elements, from ball and reward illustrations to the overall aesthetic. The project was successfully delivered across both app and desktop versions.
Process
Overview
Putting my gamification expertise to fruition to enhance Ligue 1 soccer fans engagement in within the Ligue 1 ecosystem.
My R&R
I worked closely with the design team at Ligue 1 to ensure that Play 1 seamlessly integrated with their newly released design system, achieving consistency across all of Ligue 1's digital products (official website, L1 fantasy game, Mon Petit Gazon etc.). My role involved both UX/UI design. I was also responsible for the art direction of all 2D/3D visual elements, from ball and reward illustrations to the overall aesthetic. The project was successfully delivered across both app and desktop versions.
Process
Overview
Putting my gamification expertise to fruition to enhance Ligue 1 soccer fans engagement in within the Ligue 1 ecosystem.
My R&R
I worked closely with the design team at Ligue 1 to ensure that Play 1 seamlessly integrated with their newly released design system, achieving consistency across all of Ligue 1's digital products (official website, L1 fantasy game, Mon Petit Gazon etc.). My role involved both UX/UI design. I was also responsible for the art direction of all 2D/3D visual elements, from ball and reward illustrations to the overall aesthetic. The project was successfully delivered across both app and desktop versions.
Process
Overview
Putting my gamification expertise to fruition to enhance Ligue 1 soccer fans engagement in within the Ligue 1 ecosystem.
My R&R
I worked closely with the design team at Ligue 1 to ensure that Play 1 seamlessly integrated with their newly released design system, achieving consistency across all of Ligue 1's digital products (official website, L1 fantasy game, Mon Petit Gazon etc.). My role involved both UX/UI design. I was also responsible for the art direction of all 2D/3D visual elements, from ball and reward illustrations to the overall aesthetic. The project was successfully delivered across both app and desktop versions.
Let's chat
Let's chat
Let's chat
