Striking the right balance between art direction and value proposition was paramount. Ensuring an optimal blend of fun and educational elements was crucial. We underwent numerous iterations, focusing not only on the user interface but particularly on character development. The name "Lugos" emerged as a unanimous choice, embodying our intended fusion of playfulness and knowledge, derived from "ludic" and "logos" in Greek. Thus, Lugos came into existence! While initially drawn to Ghibli-esque characters inspired by folklore and myths, we ultimately adhered to historical figures as per the project brief. However, we opted to represent them in various art styles, reflecting the diversity of the Ludic Art movement across mediums such as comics, animation, and video games. Below are some of the mock-ups/concept art we created, before the final character creative direction phase was not yet been completed. These images features some of my work but they are not intended for final use in the project. Instead, our aim was to commission various skilled and notorious 2D and 3D artists, thereby investing in the creative industry and ensuring the development of original, high-quality assets for our project.